So, as an engineer in my day job, it's basically mandatory that I run my life by data and analysis. For example, those who have followed the site here for many years have seen several posts covering sales figures, word count goals/accomplishments, and other such fun. Publishing is a business, so they say, and any business needs facts and figures to pore over.
At the behest of Candice Gilmer, I'm going to be testing out some promotional efforts during the month of December. We'll see how it goes. And then, of course, I'll have to come back and provide some results from the test.